Monday, May 7, 2007

What aren't we a five star retailer on Google/Yahoo?

Much as we would love to have those five stars on Yahoo or Google Shopping there are a few roadblocks which have implications for you the customer as well as us the retailer.

To earn a five star rating it is true that you need good customer feedback. However to get the customer feedback you need to be a Google or Yahoo store respectively, and you need to have been one for 12 months.

It would be unfair to say you need to buy these stars but in reality you do, and the cost is quite substantial, and we do not want to pass this cost on to our customers. There are also many technical issues with using third party checkouts.

What is more annoying that buying a product on line and discovering a few days later that it is out of stock?

I doubt that many retailers do this deliberately but if your on-line website does not have inventory control it is unavoidable.

At CYDJ Designs we have developed a unique inventory control system that provides a warning to the customer when they select a low or out of stock product. This is done in real time and with a high degree of accuracy using a database co-ordinated with our retail store. BUT it only works if you are using our on-line checkout procedure.

Feeds supplied to Google or Yahoo shopping are at least 24 hours and up to 30 days out of date. If we were to allow 3rd party checkout we would have to manually reconcile purchases back to our inventory system, inconveniencing both ourselves and our customers, reducing service levels and increasing costs. Until we come up with a solution to this problem we will not be offering any third party checkout processes.

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